As the cliché goes, content is king — especially on Instagram, where every picture you scroll past is gorgeous. As Chafkin quickly learned, gorgeous takes a lot of preparation and a team of professionals. This is how you do it.
First, understand the type of content that does well on Instagram. Study accounts that your target audience follows. Take note of which types of photos garner the most engagement, and look for key themes.
For example, if you want to be an Instagram celebrity, like Chafkin, study the profiles of other influencers. You’ll quickly learn that landscapes, people, food, and puppies are crucial.
If you’re a business, laptops, beautiful quotes, offices, and gorgeous products work well. Think of your profile as a glossy lifestyle magazine that people want to flip through.
Second, create a ton of content ahead of time. Two weeks before Chafkin’s one-month experiment began, he spent two days producing content. Saynt talked brands into lending clothes and two experts into styling his ensembles.
Then, he went to the Socialyte office with 18 different outfits to meet a photographer for the 12-hour photoshoot.
Businesses can do the same thing. Hire a professional photographer, or even just someone who’s good with a camera. Have him or her walk around the office taking Instagram-worthy environmental and candid shots.
Another way to secure gorgeous photos: Buy them from a stock photographer. Saynt introduced Chafkin to a photographer who has an endless supply of “perfectly framed lattes, hipster hotel lobbies, and urban sunsets.” He purchased 20 for $400, bringing his total photography tab to $2,000.
You surely can find a cheaper source. Try Thumbtack or the local journalism school, which probably has loads of young and eager photojournalists.
While the natural next step seems to be posting all this amazing content, it’s not, so hold that thought.
Pillar 2: Hashtags
So you have all this amazing content, but no followers to share it with. The question becomes: How the hell does my profile get discovered? The answer: hashtags.
For any newbies out there, a hashtag is a keyword with a pound sign in front it, and it helps users searching for specific types of photos to find you. Example: #liveauthentic, which has been used more than 14 million times in Instagram.
Chafkin’s advisor recommended he include 20 hashtags per post. That’s a lot and it can junk up a post. Fortunately, there are a couple of hacks. Chafkin hid his hashtags below a series of line breaks. You can do that, or you can put them in a single long comment after your post.
How do you come up with the hashtags? Use an app like Focalmark. You input a couple of variables about each shot and, based on those inputs, the app churns out a list of hashtags.
For example, Chafkin told Focalmark that one shot was a portrait, containing menswear, in New York City. Based on this input, Focalmark suggested #menwithclass, #mensfashion, #agameofportraits, #hypebeast, #featuredpalette, #makeportraits, #humaneffect, #themanity, and #liveauthentic.
Now it’s time to schedule your content. As I mentioned earlier, Instagram is like a photo album you flip through. If you post a bunch of photos at once, it breaks the organic vibe and spams users’ feeds.
Pillar 3: Bots
A surefire way to get more Instagram followers is to follow, like, and comment on other people’s stuff. You can do this manually or with a bot. Because you want to gain followers fast, and because you can only do so much manually, bots give you the most engagement bang for your buck.
Chafkin went with Instagress (which appears to have shut down). For $10 per month, the bot likes and comments on posts with the hashtags you specify. It also avoids posts with specific hashtags you choose. In addition to choosing hashtags, you must write a few canned comments that Instagress will randomly use.
In a typical day, Chafkin’s bot liked 900 photos and made 240 comments. By the end of the month, he’d liked 28,503 posts and commented 7,171 times.
Marketing guru Neil Patel uses a similar strategy and has found that for every 100 likes, he receives 6.1 more followers.
Don’t forget you can also connect your Instagram account with your contact list. Just click on the button with the three dots in the top, righthand corner of your profile, and click “Find friends.”