Marketing Plan For Telemedicine

Marketing Plan For Telemedicine
  • Introduction: Telemedicine
  • Objectives &Mission Statement
  • Target Market
    • Market for Telemedicinal Products
  • Competition
  • Product Features: Healthy Robot
  • Core Marketing Strategy
    • Identification of Unique Selling Proposition
    • Operational Excellence
    • Customer Intimacy
    • Growth & Innovation Strategies
  • Marketing Mix
  • Pricing Strategy
  • Channels of Distribution
  • Customer Relationship Management
  • CRM Cloud Infrastructure
  • Conclusion
  • References

Introduction: Telemedicine

Telemedicine is a mixture of IT and telecommunication that offers remote clinical health care facilities (Transparency Market Research, 2012). It aims to eliminate the obstacles confronting patients and ordinary individuals when waiting in line for even basic health criteria in hospitals and health clinics. The products can come in various forms right from the official website to other forms of medical devices. The combination of voice, videophone, photography, and health informatics data from one specific site to another involves the different types of telemedicines. The primary goal of telemedicine will be to address the interests and needs of people residing in remote areas and who do not have the financial resources to purchase goods. Along with emergency assistance and various types of health care equipment, they often come with extra devices. The thesis would discuss the introduction of a fictional medical robot that is a type of telemedicine that will aim to tackle numerous complicated issues of health care. The marketing efforts involved in initiating the introduction of the medical robot system would be included in the author of the report. Finally, the analysis would end with the different methods of Consumer Experience Management employed by the management to reach the target market deeper.

Objectives & Mission Statement

The company’s mission will be to offer state-of-the-art telemedicine services, which will enable patients with some health benefits that most medical companiesare unable to deliver.

The company’s mission will be to provide state-of-the-art medical facilities and equipment that could draw patients and consumers’ interest. The health report produced by these monitoring instruments would not include a medical summary of the condition, it would still include a comprehensive review of the patients’ steps to be taken. In brief, disseminating knowledge regarding the timely prevention steps to be taken by the patient will be the key priority of a balanced robot.

Marketing Plan For Telemedicine