Philips Lumileds Lighting Company Sustainability LED Marketing Strategy

Philips Lumileds Lighting Company Sustainability LED Marketing Strategy

Table of Contents

  • Introduction
  • Company That Enhances the Use of Sustainable Marketing
  • Organization Development Stage
  • Understanding the Concept of Sustainability Led Marketing in Small Business
  • Assessment and Evaluation of the Aspect of Sustainable Led Marketing. 
  • Conclusion
  • References


Scholars and economists like Theodore Levitt have delved into the topic of ads powered by sustainability. The objective of participating in marketing powered by sustainability is to emphasise the value of taking into account business potential and product characteristics, aimed at assessing consumer loyalty. Sustainable marketing, according to Dahlstrom (2011), is a way of encouraging environmentally friendly goods at the retail level and improving the contribution of a business to sustainable activities for the public. Mostly, in a specific sense, efficient conventional marketing processes are utilised. Sustainable marketing seeks to draw buyers that have adapted to environmentally safe goods produced by firms who have adopted sustainable manufacturing. Companies aim to change their manufacturing practises with a sustainable organisation to mitigate the side effects it causes on the climate. A sustainable organisation involves minimising air waste, water contamination and the manufacturer’s side effects on the consumer consuming the product or service (Meffert et al. 2014, p. 156). Sustainable company is more of an entity aiming at enhancing or upholding corporate social obligation for the community in which it exists.

Philips Lumileds Lighting Company Sustainability LED Marketing Strategy

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