Woolworths Strategic Marketing Analysis

Woolworths Strategic Marketing Analysis

Table of Contents

  • Summary
  • Introduction
  • Sustainability strategy for Woolworths
  • SWOT Analysis
  • Impact of integrative approach on the future of Woolworth
  • Integrative approach and competitive advantages
  • Recommendation
  • Conclusion
  • References


Each business has a negative or positive impact on individuals and the environment. Larger businesses have a bigger impact on individuals and the environment. Woolworths has several brands and is one of Australia’s leading retail companies (Woolworths Limited, 2007, P. 2). Since its first establishment in 1924 in Sydney’s Pitt Street, it has existed for almost 90 years (Woolworths Supermarkets, 2013). Because of their size, all of their stakeholders expect them to be involved in environmental sustainability.

Woolworths, Caltex and Woolworths Petrol, Safeway, Dick Smith Electronics, Tandy, PowerHouse, BWS, BIG W, Dan Murphy’s, Countdown, Foodtown and others are among its major brands. It has retail stores in almost all of Australia’s major cities, as well as New Zealand. It has more than 3, 000 stores, petrol stations, distribution centres, and administration offices. Woolworth had 2,707 retail stores by the end of 2006 and has an expansion plan aimed at having about 3, 557 stores by the end of 2015. The lives of countless people are directly and indirectly affected by Woolworths. It has around 320,000 shareholders, serves 180,000 employees and serves around 21 million customers every week (Woolworths Limited, 2007, P. 7).


Sustainability strategy ensures that a company engages in environmentally and people friendly activities in their manufacturing, distribution and procurement processes while still being able to maintain its competitive advantages. Most companies are embracing the concept of sustainable development (D’Amato, Henderson and Florence 2009, P.1). That helps to protect the company’s capital base, human resources and environmental resources sustainable development involves implementation of production  and trade approaches and activities that ensure that a business maintain competitive advantages, acquire the targeted market share, satisfy the desires of their stakeholders while still defending, protecting,  supporting and improving all its stakeholders and natural environmental resources thus ensuring that this resources are still available for future generation (The International Institute for Sustainable Development, Deloitte & Touche and the World Business Council for Sustainable Development, 1992)

To achieve sustainability and economic growth has been an uphill task or most of the company (The International Institute for Sustainable Development, Deloitte & Touche and the World Business Council for Sustainable Development, 1992). Sustainability strategy must be aligned with business strategy and be integrated in the day to day company’s activities. Sustainable development ensures competitive advantages due improvement in the management, employees’ motivation, strong performance measurement tools, proper allocation of resources as well as good organization structure.  It is clear that sustainability have a great impact on business (Berns at el, 2009, P.2).  This report will analyze Woolworth’s strategic activities, SWOT analysis, the impact of integrated and offer recommendations to ensure their sustainability over a long period of time.